About Naqla

Last updated: August 2026

Naqla is an Egyptian software service that answers a business's customers automatically, on every channel those customers already use.

What we do

A business connects its own WhatsApp, Instagram, Facebook Messenger, TikTok, email and website chat to Naqla. Naqla then replies to incoming customer messages using an assistant trained on that business's own information — its services, prices, working hours and policies. Conversations from every channel arrive in one shared inbox, where the team can take over at any moment.

Beyond replying, Naqla books appointments into the business's calendar, sends payment links, records leads into the CRM the business already uses, and reports which advertisement each customer came from.

Who it is for

Clinics, training academies, print and manufacturing businesses, service providers and retailers in Egypt and the Gulf — anyone who receives more customer messages than a team can answer at the speed customers now expect.

Why it exists

A customer who messages a business at 11pm and gets an answer the next morning has usually bought somewhere else by then. Most businesses know this and cannot fix it by hiring, because the problem is not effort — it is hours. Naqla covers the hours.

How we work

• The business owns its data. Conversations and customer records belong to the client and can be exported at any time.
• The assistant answers from what it was given. It is trained on the business's own material and is instructed to say it will check rather than invent an answer it does not have.
• Integrations are direct. We build and maintain each connection ourselves rather than routing customer data through third-party middleware.

Where we are

Naqla operates from Cairo, Egypt, and serves clients across Egypt and the Arab region. See Contact Us for how to reach us.